In the past 12 months, there appears to have been a shift away
from booking directly with service providers most notably to booking with a
travel agent (either online or on the high street) according to new research*
by ABTA.
In 2013, 41% booked at least one overseas holiday directly with
a service provider, compared to 34% this year. During the same time period,
more people booked both an overseas holiday and a domestic holiday with a
travel agent, either online or on the high street. The shift is particularly
marked for domestic holidays: one in ten (10%) people said they booked a
domestic holiday with a high street travel agent in 2014 (up from 7% in 2013)
and 16% booked with an online travel agent (up from 12% in 2013).
Bookings with general holiday booking websites have remained
stable, direct bookings with tour operators have increased slightly. For more,
With this new research* by ABTA, There are also some noteworthy
regional variations in this appraoch consumers book their holidays with those
outside London far more likely to use a travelling agency than those in London.
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